With all the excitement over GenAI, we should not forget the power, utility and economy of the machine learning (ML) work we've been doing for the last several years. ML is established and proven, with highly mature platforms. For well known, structured datasets, and predictive tasks, ML is often the best solution, with lower costs than GenAI, both for training models and inferencing/running predictions against them. ML fundamentals and platform specifics are important, and Artificial Intelligence Live!